Our design principles
Building one-of-a-kind products and experiences requires dedication, consistency, and a whole lot of focus. Our team came up with four core design principles that keep us on track no matter the hurdles and sidewalks we take on the way.
Creator One
To design a product like Creator One, it takes us about 4 months from concept to working prototype. The story was already written and we then had to hand our designs over to the industrialisation team. All along, we work with engineers to ensure our visuals are robust and work as intended for the end user.
The extensive road to product launch
Why a square box for Creator One?
Why a square box for Creator One?
Shape and dimensions play a critical role in making the right trade-off between customer value, carbon footprint, and story imagery. A 9*9in box enables Creator One to be displayed in smaller spaces and still be an asset to the room design. Also, our engineers somewhat won the bevel debate.
Are you planning other colours for Creator One?
Are you planning other colours for Creator One?
We have designs made for 7 variants. We're happy to bring them all to life - it all depends on our customers! The more we sell of the core collection, the more we can produce limited editions and bonuses to the story.
How long does it take to assemble Creator One?
How long does it take to assemble Creator One?
By design we have limited the assembly time to under an hour so that every paper-curious customer could experience it. With further testing, we have seen most people assembling Creator One under 30 minutes.
How do you design a DIY experience?
How do you design a DIY experience?
It's a fastidious yet brilliantly exciting process. We start with end users: iterating concepts until we satisfy key components of their expectations. We never forget to include surprise elements in the DIY experience that will spark wonder. The final part is to ensure all fits into our brand guidelines, streamlined to make a cohesive, digestible ensemble.
How do you translate the written story into a 3D scenery?
How do you translate the written story into a 3D scenery?
We create a design brief for the selected product designer to easily grasp the art direction, the technical constraints and the the main DIY elements. It's not a standalone effort - in order for stories and products to successfully coexist, a coherent and ample brand universe is necessary. But we can't share much about that for now, stay tuned!
What about the characters, how do they take shape physically?
What about the characters, how do they take shape physically?
There are multiple ways to bring story characters to life in paper. Flat, in 3D, multi-layered... For Creator One we narrowed options down to the "paper craft" style, a technique playing with light and shadows to create an impression of contrasted depth.
