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preorders for the Sunrise Dreams campaign. 25% deposit. Free shipping for orders >90€. Active until March 1st, 23:59.

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Paper-based storytelling

Mary, Art Principal

      Writer of the Design Handbook, Mary will accompany you during the assembly and personalisation of your art sets. This is where paper-based storytelling will reveal itself, and where co-creation will become a key part of your creative journey's success. She masters sequences and step instructions like no other.

      Building one-of-a-kind creations requires dedication, consistency, and a whole lot of focus. Mary's art education and teaching background defined our four core design principles: the north star that keeps us on track no matter the hurdles and sidewalks we take on the way.

      Mary brings you hands-on into the world of Paper DIY and guides you in the making of an art piece that's uniquely yours. Charismatic and whimsical, she's your inspiring art sidekick throughout the entire assembly process.

      To translate technical engineering into evocative art, Mary leads a rigorous creative process that saw the "Sunrise Dreams" set evolve through nine distinct color palettes before reaching its final, high-contrast form. Her design philosophy utilises 3D Landscape Mapping, a system where the forest foreground, river middle-ground, and mountain background are colour-coded to guide the eye through the narrative encounter of our three heroes. This marriage of brand strategy and colour theory ensures that as you follow her Design Handbook, you're painting with depth and manifesting a story-based world that feels professionally curated.

      So when it's time to start your creative journey with one of our art sets, make sure to follow Mary's steps through her Design Handbook works or discover below the behind-the-scenes of how it came to be.

      And if that's not enough — check out how the 3 other sidekicks can help: Q, Hermione, or Samwise.

      The magic in the making

      There is something radical about slowing down. We live in an era of "instant," yet the things we cherish most are rarely the things that arrive the fastest. At FOLDORI, we believe a gift shouldn't just be an item you hand over. It's a story you unfold.

      My mission is to guide you through that particular story. Whether you are preparing a pastel pink celebration for Valentine’s Day or a bold, gold-flecked piece for the Lunar New Year, you're doing more than assembling paper. You're crafting a lasting connection with and for someone you love.

      Orchestrating an abundance of wonder

      Mary discusses the design of the three Sunrise Dreams extension packs. Discover how to balance 122 new DIY elements to create a unique, hero-based paper diorama.

      Architecting Affection: why a gift you build together, lasts longer.

      Mary explains why buying a gift is a transaction, but building a gift is a memory. Discover how FOLDORI art sets are designed for shared experiences and romantic rituals.

      Painting with paper: the emotional stance of Sunrise Dreams

      Mary explores the color theory behind the Sunrise Dreams collection. Read how FOLDORI uses color palettes to tell a story of self-discovery.

      Mary's design principles

      Write and tell stories

      Write and tell stories

      As a creator brand we want to inspire but especially, lead by example.

      We want to be the positive trigger for our customers to start dreaming more, creating more, and sharing their craft with the ones who matter to them.

      This is why it’s important to us to write and tell stories under our own license: to show you that if we can do it, you can too.

      Design for wonder

      Design for wonder

      For our customers to buy a premium product they then have to assemble themselves, we owe it to them to design that extra sparkle that will surprise, delight, and wow.

      We always go beyond what any other Paper DIY brand would go: infusing wonder in every interaction, as in ‘almost magical’.

      If it doesn’t evoke a sense of "how did they do that?", it isn't FOLDORI.

      Build for co-creation

      Build for co-creation

      There is a unique pride in saying, "I made this". Our co-creation approach builds up a sense of consumer ownership through DIY and story-based personalisation.

      Our shelf art sets are designed to be social. Assembling a set together with people we care about is a shared ritual; it’s a quiet hour of focus where we relax, dream, and create.

      Craft the precise and soothing

      Craft the precise and soothing

      Building the magical for a creator brand often means excelling in engineering, but also truly caring about the experience provided to customers.

      In our case a tangible way to back our set assemblers is to provide them with a DIY experience they will be impatient about, an experience where focus and calm work hand in hand.

      Expert Insights: Questions for Mary

      If you ever feel the "fear of the blank page", remember: you aren't alone. I am here to hold the instructions while you provide the heart. Let’s create something that lasts longer than the evening. Let’s build a memory that stays on the shelf.

      With a spoonful of magic,

      Mary Art Principal, FOLDORI